The client had a limited budget on Google Ads. The problem, he faced up was lack of conversions. Our challenge was to increase conversions for a limited budget.
Considering that our main audience was the USA and the competition was different in each state, the first thing we should have thought about ways to separate convertible and non-convertible states. Playing with keywords, bids and text ads for each region, we found out the optimal strategy to decrease CPA and improve the conversion rate.
101.4%Increase in Conversion Rate
23.8%Saved monthly cost
14.45% Decrease in Cost per Transaction
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