The main goal of our ad campaigns was to increase online orders for the same budget and build brand awareness.
Considering that we operated only display network and the limited budget we decided to use the most effective display campaign - remarketing. We implemented A/B test with different kinds of ads, images, videos. We separated all visitors in different audiences, according to the performance of the type of ads and launched campaigns with separated budgets.
5.7%Increase in Conversion Rate
3.5%Online orders growth
6% Decrease in Cost per Transaction
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