Pete’s Paleo

Using different remarketing strategies we improved the conversion rate of 5.7% and decreased CPA in 6%

The Challenge

The main goal of our ad campaigns was to increase online orders for the same budget and build brand awareness.

The Strategy

Considering that we operated only display network and the limited budget we decided to use the most effective display campaign - remarketing. We implemented A/B test with different kinds of ads, images, videos. We separated all visitors in different audiences, according to the performance of the type of ads and launched campaigns with separated budgets.

The Results:

5.7%Increase in Conversion Rate

3.5%Online orders growth

6% Decrease in Cost per Transaction

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