The main goal of this project was to make Google Ads more profitable. The client invested a lot in Google Ads, but the cost per transaction was too high. The challenge was to decrease CPA and increase ROAS.
We worked hard on negative keywords and type match. We separated each pizzeria in different campaigns by locations with different budgets and bid strategy. Our approach was to optimize campaigns in the way of getting more conversions by decreasing cost per click and cost per transaction. A/B testing helped us to find the best-performed text ads. Smart display ads and remarketing have contributed to increasing brand awareness.
69% Increase in Conversion Rate
87.5% Increase in ROAS
54.2% Decrease in Cost per Transaction
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